The family-owned and operated business of Lindsay Truck and Towing is celebrating its 50th anniversary. For the past 50 years, Lindsay Towing has served a multitude of customers, expanded locations, and worked to stay up-to-date on all towing and safety regulations. While that is an impressive feat, the fact that patriarch Brad Pickering, along with several of his children, have worked together to make the business so successful is what truly makes Lindsay Towing special. “Towing is a tough business to be in,” says Wyatt Pickering. “But we all work together to make it succeed. We work long hours, weekends, nights, and holidays. We couldn’t do this if it wasn’t a family business.”
Lindsay Towing opened in 1967 and was purchased by the Pickering family in 1984. The following years saw much growth and change. Originally located on Lindsay Boulevard in Idaho Falls, the company now has sites in Dubois, Island Park, Ririe, along with Idaho Falls. This expansion allows them to better serve the needs of customers in more remote locations.
Brad Pickering has worked in the towing and recovery business for over 40 years. Although he’s near retirement, he still puts in 18-hour days when the job calls for it. During his years in the business, he’s seen the worst weather and road conditions imaginable and helped many individuals get out of precarious and dangerous situations. “I remember one winter the snow blew up over top of 14-foot semi-trailers,” he says. “The interstate was closed for 7 days.” No matter the conditions, Brad and the entire crew at Lindsay Towing work tirelessly to recover vehicles and keep stranded motorists safe.
Brad Pickering is also quick to praise the dedication of his wife, JoAnne. “You have to have a real special wife to be in this business,” he says. His wealth of experience and knowledge could easily fill dozens of volumes, but he’s still grateful for the new ideas his sons bring to the company. “The boys have brought in some new technology and new ways of thinking,” he says. “They’re on the cutting edge of that aspect of the business.”
With their father involved in towing and recovery, sons Wyatt and Zach grew up learning that this wasn’t your typical 9-5 job. “Towing is a lot of work,” says Zack Pickering. “There’s always a call at one in the morning.” Wyatt Pickering echoes that sentiment. “You can get called to the middle of nowhere at two in the morning,” he says. “But it’s nice to know we have a 24-hour service ready to help people.”
Through it all, the family bond that makes Lindsay Truck and Towing so special has remained strong. “It’s brought our family closer together in some ways,” says Tyler Pickering. “We’re a team and we build this business together.”♦